Share this Job

Director, Public Relations & Executive Communications

Apply now »

Date: Mar 13, 2018

Location: Madison, NJ, US

Company: Realogy Services Group LLC

Requisition 52230
ERA Franchise Systems LLC


ERA Franchise Systems LLC ( is a global leader in the residential real estate industry with more than 40 years of experience in developing consumer-oriented products and services, delivering value through innovation and collaboration. The ERA Real Estate network includes more than 39,000 affiliated brokers and independent sales associates and approximately 2,300 offices throughout the United States and 31 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT LLC.


Who We Are

At ERA, we don’t adapt to change, we create it. We form connections that help us to innovate and stay ahead of the real estate game. We are Chuck Taylor embracers --community and team supporters. We are growth hackers that find ways to WIN and win BIG. We believe that our core values of collaboration, innovation, diversity, and growth are needed more than ever in today’s real estate industry and have allowed us to evolve into technology warriors and solution architects. We want to help you create the career of your dreams. Because when you succeed, we all do.


We are TEAM ERA.


ERA Marketing = Committed to Driving Brand Awareness and Exceptional Customer Service

The ERA Marketing team is a group of creative and innovative thinkers who thrive on building brand awareness and demonstrating impactful customer experiences.  We help our brokers make the connections that matter:  to their business, to their customers and to their community.  Each day the Marketing team strives to drive the brand forward through phenomenal experiences, dynamic content, captivating social media and sharable video and PR. 


Job Summary:
The Director of Public Relations is responsible for amplifying brand awareness through the development & execution of a fully integrated PR and communication strategy that gains positive consumer and industry media coverage for brand leadership, brand campaigns and ERA affiliated brokers and agents.


In this role you will be a spokesperson for ERA Real Estate and the key contact for media interviews with national, regional and local media outlets.  In addition, the Director of PR will provide added-value to ERA Affiliates by creating strategy and delivering information via our blogs and social platforms (e.g., & to help empower ERA sales professionals to fully leverage the power of publicity to promote their personal brand and expertise through earned media in their local markets. 


About You:

  • You have stellar communication skills both written and verbal.
  • You seek excellence and uniqueness in everything you do.
  • You create awesomeness and you do it quickly.
  • You embrace the power of teamwork.
  • You lead by example.
  • You can read a room and adjust your message and delivery accordingly to build trust and consensus
  • You have led the development of impactful Public Relation campaigns and strategies.
  • You can take company and product news and morph them into even more successful PR pitches and campaigns.
  • You have experience working in a complex corporate environment of a publicly traded company, with the ability to direct multiple tasks under deadline pressure while managing multiple stakeholder expectations.
  • You have worked directly with the C-Suite to deliver high-profile executive communications including scripts, speeches and presentations in the unique voice of the executive enhanced by the voice of the brand.



  • Write and manage content and distribution of all news releases or other external messaging and program collateral as needed.  Defining qualitative and quantitative goals and objectives for each. 
  • Develop strategy and oversee industry trade sponsorships including planning, contracting, brand communication, marketing, executive speaking opportunities and B2B ad placement as needed.
  • Direct and coordinate efforts with colleagues in other parts of the organization to drive media coverage for ERA franchise members, brand leadership and brand initiatives.
  • Work directly with leadership to ensure flawless execution of all executive corporate communications including, letters, presentation and video scripts, media alerts and news releases.
  • Ability to leverage industry news and trends as content for compelling messages 
  • Build strong, positive relationships with the operations and servicing teams to earn brand coverage at the local level in support of franchise openings, professional recognition, industry events, etc.
  • Manage PR agency budgets and allocate other resources in support of brand objectives. 
  • Direct strategy for ERA Corporate Social Responsibility PR.
  • Present PR and communications best practices to the ERA network
  • Manage internal communication manager and help direct internal communication strategy.


Your background includes:

  • Bachelor’s Degree in Public Relations, Communications, Marketing or related field
  • 7-10 years’ experience in Public Relations, Corporate Communications with emphasis on speech writing
  • Experience working in the real estate industry or franchise environment strongly preferred
  • Demonstrated success in measuring effectiveness of PR campaigns.
  • You have managed an agency partner
  • Working knowledge of WordPress or similar blogging platforms
  • Experience managing budgets
  • Ability to travel up to 10% of the time



To learn more about Realogy and the accomplishments of our brands, logon to

Realogy Holdings Corp. and its subsidiaries are committed to diversity.

EOE AA M/F/Vet/Disability




Nearest Major Market: New Jersey

Job Segment: Communications, Manager, Marketing Communications, PR, Real Estate, Marketing, Management, Sales

Find similar jobs: