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Vice President, Global Marketing 1

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Date: Dec 9, 2017

Location: Danbury, CT, US, 06810

Company: Realogy Services Group LLC

Key Responsibilities

 

The Vice President of Global Marketing is a strategic thought leader that will provide vision and leadership related to the development and execution of Cartus’ marketing initiatives.  Marketing initiatives will be designed to drive strong brand awareness offering clear market positioning and communication. Marketing projects will have the ultimate goals of not only sustaining, but enhancing profitable revenue growth. 

ESSENTIAL FUNCTIONS

 

  • Analyze company strategies and ensure marketing initiatives are aligned with established goals and vision.
  • Engage Cartus’ executive team to define a unique value proposition for our company and our various lines of business.
  • Develop the annual marketing plan to support organizational strategies and objectives.
  • Direct implementation and execution of marketing policies and practices.
  • Effectively communicate Cartus’ value proposition both internally and externally.
  • Identify marketing opportunities and gaps.
  • Extensive collaboration to influence internal partner innovation.
  • Provide insight on the business strategic direction and new product development.

 

MARKETING AND BRAND STRATEGY

 

  • Develop global marketing plans and campaigns to increase brand awareness and drive leads.
  • Ownership of all branding opportunities including public image, external communications, media relations and marketing metrics.
  • Guide development of lead presentations research reports, blog posts, social media, and webinars to highlight the Cartus’ value proposition and provide current industry insights.
  • Create a multi-faceted brand marketing strategy that articulates Cartus’ unique story and distinguishes our lead position in the market to support brand engagement with client prospects and exiting customers.
  • Develop a persona-based customer journey.

 

CUSTOMER MARKETING

 

  • Determine most effective acquisition channels through testing and results analysis.
  • Evaluate market trends and success of our marketing campaigns; create reports and recommend/implement improvements, as necessary.
  • Leverage critical market and competitive research to segment and define target markets, refine and improve Cartus’ service value proposition and implement the best market penetration strategy.
  • Collaborate with Cartus’ executive team to develop and execute campaigns that drive growth for targeted business segments.
  • Utilize digital marketing and social media and the latest technologies to enhance the reach of Cartus brand.

 

OPERATIONS

 

  • Lead, coach and manage the marketing organization.
  • Manage all aspects of marketing planning, budgeting, metrics and reporting.
  • Manage external agencies and relationships that provide marketing services.

 

DEMAND GENERATION

 

  • Implement marketing strategies across a variety of media platforms.
  • Produce engaging online and offline content designed to generate leads.
  • Lead and execute successful marketing campaigns.
  • Develop lead generation capabilities for targeted market segments.
  • Develop Cartus’ global marketing communications collateral and direct response programs for trade shows and web/interactive/social media.
  • Drive our digital platform create strategy enhancing our social media presence.
  • Partner with business development to positively affect top line.

 

RFP

 

  • Guide development of lead client and prospect presentations.
  • Oversee team responsible for responding to client and project RFP requests.
  • Analyze and provide direction concerning market and competition analysis.

 

INTERNAL

 

  • Collaborate with other departments to uphold and promote company goals
  • Oversee development of internal communications.
  • Partner with Realogy Marketing and key internal and external communication initiatives.

 

SOCIAL MEDIA

 

  • Provide strategic foresight to synthesize multiple digital channels into coherent marketing campaigns resulting in new qualified leads.
  • Create and develop digital content that supports marketing programs to drive maximum reach, digital engagement and business results.
  • Utilize analytical tools to monitor and report on customer/prospect engagement and target areas for improvement.
  • Lead initiatives to better understand digital customer behaviors across all platforms and businesses (product, services, content, and geography). Understands the end-to-end customer journeys across websites, mobile, social, and device types including drop-off and abandonment points. Measure and monetize the value of SEO, SEM and Social Media making recommendations to increase business value.

 

REQUIREMENTS

 

  • Demonstrated aptitude for strategic development of business and marketing plans.
  • Proven ability to use both traditional and digital marketing techniques in integrated and aligned campaigns.
  • Proficient in MS Office and CRM business software.
  • Minimum 10 years’ experience in global marketing leadership roles with increasing responsibilities.
  • Established history of driving growth and profitability, leveraging your B2B marketing designs to Fortune 500 Companies.
  • Thorough knowledge of marketing principles, demand generation, brand, service management, sales and business development.
  • Bachelor’s degree.
  • Strong leadership skills with experience in developing high-performing engaging teams with a keen focus on leadership development, accountability and execution.
  • Experience integrating across multiple marketing disciplines.
  • Excellent communication, collaboration and relationship skills.

Cartus Corporation, a subsidiary of Realogy Holdings Corp, is committed to providing equal employment opportunity (“EEO”) and will make employment decisions without regard to race, color, religion, national origin, citizenship, age, sex, gender, sexual orientation, sexual preference, gender identity or gender expression, veteran status, marital status, disability, or any other characteristic protected under applicable laws and regulations. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability, protected veteran status or any other characteristic protected under applicable laws and regulations. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability, protected veteran status or any other characteristic protected under applicable laws and regulations. Under the Americans with Disabilities Act and other applicable laws Realogy will provide reasonable accommodation to disabled applicants upon request during the application process to ensure equal opportunities to be considered for employment.

GD-Cartus


Nearest Major Market: Bridgeport
Nearest Secondary Market: Danbury

Job Segment: VP, Executive, Business Development, Communications, Marketing, Management, Sales

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